 |
BUSINESS START-UP
GUIDE: 2nd Edition: Revised - Updated - Expanded Packed
with Valuable |
|
BUSINESS START-UP
GUIDE: 2nd Edition: Revised - Updated - Expanded Packed
with Valuable |
TABLE OF CONTENTS:
1. ARE YOU AN ENTREPRENEUR?
1.1 Why Start a Business?
1.2 Entrepreneur Myths and Traits
1.3 Suggestions for Success
2. FINDING AND EVALUATING BUSINESS IDEAS
2.1 Finding Business Ideas
2.2 Evaluating Business Ideas
2.3 Idea Checklists
3. BUSINESS START-UP OPTIONS
3.1 Starting a Business
3.2 Buying a Business
3.3 Buying a Franchise
4. DEVELOPING YOUR BUSINESS PLAN
4.1 Why Write a Business Plan?
4.2 Business Plan Components
4.3 Fine-Tuning Tips
5. FINDING YOUR NICHE AND RESEARCHING YOUR MARKET
5.1 Segmenting and Targeting Your Market
5.2 Positioning and Developing a Powerful USP
5.3 Marketing Research and Resources
6. FORECASTING SALES
6.1 Why Estimate Sales?
6.2 Forecasting Techniques
6.3 Lifetime Value of a Customer
7. PRODUCT
7.1 Product Decisions and Opportunities
7.2 Features and Benefits and the Product Components
7.3 Names, Logos, Colors, and Packages
8. PLACE
8.1 Selling Channels
8.2 Distribution Expectations
8.3 Retail Sales Opportunities
9. PRICE
9.1 Basic Pricing Strategies
9.2 Mathematics of Pricing
9.3 Creative Pricing Techniques
10. PROMOTION: PUBLIC RELATIONS
10.1 Publicity Possibilities
10.2 News Releases
10.3 Sales Promotion
11. PROMOTION: ADVERTISING
11.1 Features and Benefits
11.2 Creating a Great Ad
11.3 Media Choices
12. PROMOTION: PERSONAL SELLING
12.1 Company, Product, and Customer Knowledge
12.2 Personal Sales Skills
12.3 Selling Strategies and Tactics
13. DETERMINING FINANCIAL NEEDS AND RESOURCES
13.1 Start-up Costs
13.2 Operating Costs
13.3 Financial Resources
14. CHOOSING THE RIGHT ENTITY
14.1 Sole Proprietorships
14.2 Partnerships
14.3 Corporations
15. LOCATION AND LEASE CHOICES
15.1 Geographical Factors
15.2 Physical Factors
15.3 Commercial Lease Considerations
16. LEGAL START-UP ISSUES
16.1 Licenses and Taxes
16.2 Intellectual Property
16.3 Miscellaneous Legal Concerns
17. PERSONNEL MANAGEMENT
17.1 Recruiting and Hiring Employees
17.2 Managing and Compensating Employees
17.3 Employment Legal Concerns
18. ACCOUNTING AND FINANCIAL MANAGEMENT
18.1 Bookkeeping and Financial Statements
18.2 Financial Analysis
18.3 Cash and Tax Management
19. RISK MANAGEMENT AND INSURANCE
19.1 Risk Identification and Analysis
19.2 Liability and Property Insurance
19.3 Health, Disability, and Life Insurance
20. TWELVE TIPS FOR BUSINESS SUCCESS
APPENDIX
A-1 Internet Web Site Links
A-2 Nondisclosure Agreement
A-3 Buying Or Selling A Business Checklist
A-4 Sale Of Goods Agreement
A-5 Sale of Specialty Goods Agreement
A-6 Terms and Conditions
A-7 Web Contract Checklist
A-8 Names, Trademarks, and the Internet
A-9 Trademark Checklist
A-10 Promissory Note
A-11 Security Agreement
A-12 Guaranty
A-13 Partnership Checklist
A-14 Limited Liability Company Checklist
A-15 Corporation Checklist
A-16 Corporation Articles
A-17 Corporation Bylaws
A-18 Bank Resolution
A-19 IRC Section 83 Election
A-20 Corporation Requirements Memo
A-21 Business Buy-Sell Agreement Checklist
A-22 Commercial Lease Checklist
A-23 Contract Checklist
A-24 Legal Audit Checklist
A-25 Independent Contractor Agreement
A-26 Employment Agreement Checklist
A-27 Employment Agreement
A-28 Sexual Harassment Policy