BUSINESS START-UP GUIDE: How to Create, Grow and Manage Your Own Successful Enterprise. Tom Severance, Attorney - CPA - MBA 2nd Edition: Revised - Updated - Expanded Packed with Valuable STRATEGIES-CHECKLISTS-WEB LINKS TIPS-FORMS-CONTRACTS-and MORE

BUSINESS START-UP GUIDE is a comprehensive, easy-to-read guide on starting and growing your own business written by an Attorney, CPA, MBA, Entrepreneur, and Business Instructor Tom Severance.

Chock-full of useful checklists and hot bullet points, each chapter has three reader action steps to drive home the points. This book is your constant reference on creating, growing, and managing a successful business. Whether you are in the thinking, planning, or operating stage, you will gain creative new insights and learn many practical ideas that you can implement immediately.

The revised, updated, and expanded 2^nd Edition includes an Appendix with many valuable Internet Web Links, Checklists, Forms, and Contracts.

Should You Start Your Own Business? Discover the ingredients to be a successful entrepreneur. This book is your guide to success. You will learn to:

	Find and evaluate new business ideas
	Calculate the value of a business or franchise
	Write a successful business plan
	Segment and target your ideal market
	Develop a powerful unique selling proposition
	Accurately forecast sales revenue
	Determine the lifetime value of a customer
	Select a powerful name and logo
	Write dynamic ads and new releases
	Read people's behavioral style
	Accurately determine start-up costs
	Select the ideal business entity
	Choose the best business location
	Comply with licenses, permits, and taxes
	Find, hire, manage, and compensate great employees
	Analyze your business's financial health
	Identify risks to prevent loss and protect yourself

Business Start-Up Guide is packed with specific information. Discover

	31 Creative pricing strategies
	25 Corporate advantages
	20 Great financing ideas
	20 Independent contractor factors
	18 Commercial lease suggestions
	12 Tips for business success
	10 Public relations activities
	8 Dynamic headlines for ads
	7 Personal selling skills
	5 Selling channels

"MUST reading for every entrepreneur. Save thousands of dollars and hundreds of hours." Brian Tracy, international sales and management consultant and trainer.

"Practical, tactical guide for making your American dream a reality." Doug Hall, author of Jump Start Your Brain.

"Comprehensive guide that walks you through all the basics and much more." Pamela Willis, Executive Director,  San Diego Business Innovation Center.